Author: Josh Martin

Publication Date: Jan 23 2015

Pages: 1

Report Type: Insight, Word

 Travel Apps

OTA App Overlap: Whither the hotel-only app?

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Report Summary:

Are your customers loyal? Measuring the willingness to install and use apps from the competition is a useful metric to understand how much influence a brand has with its customers. When it comes to OTAs, the number of competing apps installed on a users’ device varies widely. By leveraging the US Android AppOptix panel – Travel Analytics – provides insight into OTA loyalty to highlight which OTAs are having the most and least success in keeping the competition at bay.

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