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Is TripAdvisor a Gateway App?
Hotels, OTAs and airlines all share a similar challenge in mobile – increasing penetration of their applications. According to AppOptix few of these applications exceed a 3% installed base. However, there is one app with an installed base greater than 10% which may prove to be the best identifier for travel interested mobile users – TripAdvisor. This report will seek to answer the question – is owning the TripAdvisor app a useful indicator for propensity to travel - and if so how travel companies can take advantage of this information.