Author: Josh Martin

Publication Date: Jan 12 2015

Pages: 1

Report Type: Insight, Word

 Travel Apps

Travel App Demographics: OTAs

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Report Summary:

The demographic make-up of app owners and users can provide telling insight to companies seeking to increase app usage and attract new app owners. Utilizing data from AppOptix panel of 1,500+ US Android users - Travel Analytics - has created a profile of those that have download OTA apps (Travelocity, Expedia, Kayak, TripAdvisor, Orbitz,, Airbnb, Hotwire,, TravelZoo, Hipmunk and CheapOair) and compared the usage of these applications to ownership.

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