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Author: Josh Martin


Publication Date: Dec 18 2014


Pages: 1

Report Type: Insight, Word



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 Travel Apps

Airline App Usage Driven by Upcoming Travel




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Report Summary:

Traveling is the primary driver of airline app usage. While this information may not be an absolute shock the extent by which going to the airport drives usage should play a critical role in the strategy for app development. On average, 66% of airline app sessions observed on the AppOptix panel tool place in the week before a trip and at the airport while departing for a trip. Some airlines such as Delta far exceed the average with more than 84% of all sessions taking place during this period. Other Airlines such as Southwest are much lower than the average with less than 50% of these sessions taking place during the period. As airlines develop their app strategies there are three important points the data highlights.


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