Author: Josh Martin

Publication Date: Dec 19 2014

Pages: 1

Report Type: Insight, Word

 Travel Apps

Airline App Overlap All about the LUV

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Report Summary:

Are your customers loyal? Understanding the willingness to frequent other providers is a useful metric to understand how much influence a brand has with its customers. When it comes to airlines the number of competing apps installed on a users’ device varies widely from airline to airline. By leveraging AppOptix data – Travel Analytics – has developed an airline loyalty ranking to highlight which airlines are having the most and least success in keeping the competition at bay.

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