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Author: Josh Martin


Publication Date: Oct 06 2014


Pages: 3

Report Type: Insight, Word



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Report Summary:

According to AppOptix’s Android panel data, a few select applications and categories dominate consumer mindshare. The most popular categories include Communication (30%), Social (17%) and Browsing (16%). Amongst these categories the most popular applications are no surprise; Facebook (8.4%), Messaging (7.2%) and Chrome/Browser (6.9%). While consumers tend to utilize the same apps and categories during the course of their daily lives vacations create an interruption in routine and thus present an opportunity for brands to reach customers.


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