Author: Josh Martin

Publication Date: Oct 06 2014

Pages: 3

Report Type: Insight, Word

 Travel Apps

A Disney Vacation A Unique Trip Creates Unique Behaviour

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Report Summary:

According to AppOptix’s Android panel data, a few select applications and categories dominate consumer mindshare. The most popular categories include Communication (30%), Social (17%) and Browsing (16%). Amongst these categories the most popular applications are no surprise; Facebook (8.4%), Messaging (7.2%) and Chrome/Browser (6.9%). While consumers tend to utilize the same apps and categories during the course of their daily lives vacations create an interruption in routine and thus present an opportunity for brands to reach customers.

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