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Author: Josh Martin

Publication Date: Jun 15 2015

Pages: 6

Report Type: Report, Word

 Travel Apps

Relative Usage Index – Airports: Lessons from LAX to MCO

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Report Summary:

Understanding travelers is critical to the technology roadmap of airports.

This report highlights how fliers at airports in two states - California and Florida - represent significant differences in demographic composition, data used and applications relied upon while at the airport. This data is critical to understanding how to best invest resources to create compelling use-cases for customers without investing in technology that is not of interest and/or will not be used. Leveraging data from AppOptix - our panel of 2,000+ US Android and iOS users - Strategy Analytics highlights and analyzes the differences.

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