Author: Prabhat Agarwal


Publication Date: Aug 29 2019


Pages: 3


Report Type: Report, Word



 App Use

Upward Room for Growth in Minutes Among Netflix Users Still Exists




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Report Summary:

Netflix’s content ranges in length from movies lasting up to three hours to short-run documentaries running less than ten minutes. This wide range of content periods affords users many viewing options from which to pick when accessing content from their mobile devices. But like the content choices, users also vary in their viewing habits, particularly by demographic traits such as age, gender, ethnicity, and household income. This report investigates one key factor – age – by analyzing how Netflix users vary use levels by age groups. This analysis is important because it helps media companies understand mobile viewing behaviors, enabling them to target viewers with programming that is not only interesting to watch but is also mobile friendly.

Table of Contents

Why this Matters?
Patterns of Use Among Netflix Users
Upside Minutes Available for the Taking
Final Analysis

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