App UseApp Use

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Author: Barry Gilbert
Publication Date: Dec 31 2019
Pages: 3
Report Type: Insight, Word
App Use

Understanding the Impact of the Smartphone Power User



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Report Summary:

Smartphone users vary dramatically based on the amount of data they use monthly.  AppOptix segments smartphone use into three categories, including Power, Moderate and Light users to help examine the characteristics associated with each.  In this Insight we examine the Power User who has historically served as a leading indicator of future use by Moderate users.  Power users consume some 7X more cellular data monthly than do Moderate users and skew the "average" reported smartphone consumption data, making them an interesting group to understand.  

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