App UseApp Use

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Author: Barry Gilbert
Publication Date: Jan 31 2018
Pages: 3
Report Type: Report, Word
App Use

Top Mobile Apps Pushing Cellular Data Use for Q4 2017

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Report Summary:

When identifying apps that drive data use, AppOptix considers and monitors one additional variable, that is, penetration rate - the number of installations of an app on the AppOptix panel. And while some apps have low penetration rates (less than 10%), their monthly data use (MB) is high. This report identifies mobile apps and quantifies their monthly data use, total (cellular and Wi-Fi) and cellular-only, for apps with a panel penetration rate above 5%.
Table of Contents

Why This Matters?
Implications for Mobile Operators
App Total Monthly Data Use (both Cellular and Wi-Fi)
App Monthly Data Use (Cellular-only)
Questions for Consideration
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