App UseApp Use

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Author: Barry Gilbert
Publication Date: Sep 27 2019
Pages: 6
Report Type: Report, Word
App Use

Top 30 Popular Apps Across Ethnicity Groups – Many Similarities; Key Differences

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Report Summary:

Top apps used by consumers are often listed and reported in the media; however, these reports fail to recognize the differences in app use between age groups and ethnicities. This report discusses one of these demographic slices, ethnicities, and how the use of popular apps varies across groups, including Asians, Blacks or African Americans, Hispanics or Latino, and Whites or Caucasians. Understanding variances between groups is central to target marketing as companies seek to maximize their return on advertising spend through hyper-focused media buys and campaigns that pinpoint market segments.
Table of Contents

Why this matters?
Similar but differing app use across ethnicities
Apps with penetration rates between 10%-20%
Key app metrics for top 30 apps by ethnicity
Final analysis and additional research questions

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