App UseApp Use

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Author: Barry Gilbert
Publication Date: Mar 31 2020
Pages: 2
Report Type: Insight, Word

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App Use

Social Media Rise in the Age of a Pandemic

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Report Summary:

Social Media, such as Facebook, Twitter, and Instagram play an important role in crisis periods such as when a Pandemic occurs.  Each of these environments have shown demonstrable upticks in use by day that correlate with the rise in the spread of COVID-19 as demonstrated by the U.S. AppOptix data.  The implication of social media use as a key medium for the dissemination of information during crisis periods has a profound impact on how this largely unregulated environment can, or should be used for this purpose.

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