App UseApp Use

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Author: Barry Gilbert
Publication Date: Apr 23 2019
Pages: 2
Report Type: Report, Word
App Use

Power Users Driving Data Use to New Heights Reaching 61GB/Month

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Report Summary:

Mobile Power Users represent the top 20% of mobile users and are often considered the innovators within the mobile community.  This market making group is typically early adopters, accepting new product introductions more willingly, and pushes the envelope on network and app usage levels.  This report highlights key metrics – data (MB) and minutes use – that differentiate power from typical users.
Table of Contents

Why This Matters?
Power Users Pushing Data Use
Breaking it Down - Cellular & Wi-Fi Splits
The Make-up of Power Users
Final Analysis

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