Author: Prabhat Agarwal


Publication Date: Apr 23 2019


Pages: 2


Report Type: Report, Word



 App Use

Power Users Driving Data Use to New Heights Reaching 61GB/Month




Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.
Contact Us

Report Summary:

Mobile Power Users represent the top 20% of mobile users and are often considered the innovators within the mobile community.  This market making group is typically early adopters, accepting new product introductions more willingly, and pushes the envelope on network and app usage levels.  This report highlights key metrics – data (MB) and minutes use – that differentiate power from typical users.

Table of Contents

Why This Matters?
Power Users Pushing Data Use
Breaking it Down - Cellular & Wi-Fi Splits
The Make-up of Power Users
Final Analysis

For more information about our services please contact us or email support@strategyanalytics.com