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Author: Barry Gilbert
Publication Date: Apr 28 2017
Pages: 4
Report Type: Report, PowerPoint
App Use

Payment Apps – Underperforming the Market Hype



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Report Summary:

This Optix Insight highlights the performance of payment apps , which have received significant fanfare over the past few years as mobile payment systems were expected to serve as a leading consumer payment vehicle for financial transactions.  The reality is far underwhelming. 

This Insights piece looks at the incidence levels of popular mobile payment apps, including monthly engagement levels and usage by age ranges.  


Table of Contents

List of Figures include:
Incidence levels 
Average number of sessions per month
Monthly engagement levels
Mobile payment app penetration by age range

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