App UseApp Use

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Author: Barry Gilbert
Publication Date: Jun 14 2018
Pages: 3
Report Type: Report, Word

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Report Summary:

As smartphone OEMs continue to optimize their devices for performance and look at avenues to improve the user experience, many are seeking to identify the most commonly used applications (apps) that can be integrated into the phones current or future capabilities.  This report highlights the most frequently used apps by category over the last six months, by analyzing two key metrics – mobile app penetration rate and average daily use. 
Table of Contents

Why this matters?
Smartphone data use stats 
Average daily use by category
Top apps by category
The year ahead
Questions for consideration

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