App Use

Motorola Smartphones – Customers Sound Off




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Report Summary:

Mobile phone users upgrade their phones many times over the course of their lifetime, sometimes oscillating between brands to try new features and capabilities with every upgraded device. This device churn is unwelcoming among device OEM’s and manufacturers work diligently to maintain high consumer satisfaction levels in order to keep existing customers in the face of competing products.

In this report, we investigate the customer retention of Motorola’s mobile devices with the aim of understanding two key items:

a.) user retention rate, and
b.) what existing users are saying about their devices 

Using AppOptix’s research capability, which tracks mobile use before and after Motorola’s users change devices, we are able to identify their customer retention rate. And with Strategy Analytics’ Consumer Sentiment Analytics (CSA) program, we can learn what consumers are saying about their devices and why they might be departing to another brand for their next phone purchase.  The data and findings in this report provides insight to both Motorola and their competitors on the critical features consumers care about when they purchase and upgrade to a new smartphone and/or a new brand.



Table of Contents

Why this Matters?
AppOptix Device Upgrade Research Methodology
Consumer Sentiment Analytics Research Methodology
Motorola Smartphone Retention Rate
Motorola Customers Sound Off
Final Analysis


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