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Author: Barry Gilbert
Publication Date: May 28 2020
Pages: 3
Report Type: Insight, Word

 App Use



Metrics that Help Define Level of Smartphone Use



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Report Summary:

This Optix Insight explores three core metrics that help to define the overall use of smartphones.  These metrics include average selling price, overall screen size, and Android OS version.  When taking these metrics into account a clear level of use is associated with each one of these smartphone elements.  The amount of overall use in both daily minutes of engagement and data consumed in both Wi-Fi and cellular tightly correspond to these key metrics.

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