Author: Barry Gilbert


Publication Date: Sep 25 2017


Pages: 3


Report Type: Insight, Word



 App Use

Metrics for Success in the Competitive App World - Facebook Shows the Way




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Report Summary:

This AppOptix Insight provides 3 important measures that help to illuminate the overall traction a mobile app gains with consumers.  When applied across a leading series of heavily used apps Facebook is a standout.  These core metrics, including daily minutes of use, number of sessions, and daily engagement can be applied to any app to provide a competitive benchmark on its relative performance.  


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