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Author: Barry Gilbert
Publication Date: Sep 25 2017
Pages: 3
Report Type: Insight, Word

 App Use



Metrics for Success in the Competitive App World - Facebook Shows the Way



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Report Summary:

This AppOptix Insight provides 3 important measures that help to illuminate the overall traction a mobile app gains with consumers.  When applied across a leading series of heavily used apps Facebook is a standout.  These core metrics, including daily minutes of use, number of sessions, and daily engagement can be applied to any app to provide a competitive benchmark on its relative performance.  

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