Author: Bonny Joy


Publication Date: Jun 06 2016


Pages: 14


Report Type: Report, PowerPoint



 App Use

India Mobile Insights: Facebook vs. Google




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Report Summary:

AppOptix is Strategy Analytics' Telemetry Intelligence Platform which observes mobile behavior on smartphones and tablets using opt-in panels and a resident telemetry application.  

This report is part of the AppOptix India module. The report explores the application usage trends of the top two (in user adoption) mobile publishers in India, with detailed metrics on app session, time spent, and data traffic. The period of analysis is Q4 2015 - Q1 2016.



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