App UseApp Use

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Author: Barry Gilbert
Publication Date: Oct 30 2019
Pages: 3
Report Type: Insight, Word
App Use

How are the MVNOs and Sub-Brands Behaving?

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Report Summary:

MVNOs and Sub-Brands of the MNOs are gaining traction with consumers and the data presented in this AppOptix Insight demonstrates that the gap in data use is closing between MNOs and their wholesale business.  The implications for packaging, branding, and customer identification are increasingly blurred, however, the potential of 5G offerings over the next five years may hold promise in terms of further differentiation and target market identification.

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