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Facebook Research Note – Cambridge Analytica’s Impact on Consumer Use



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Report Summary:

Facebook has come under intense scrutiny since the public became aware of Cambridge Analytica’s use of Facebook data for the 2016 Presidential election. With CEO Mark Zuckerberg’s Senate hearings and Facebook’s data privacy policy’s under the microscope, this Research Note reviews the impact this event has had on the Facebook Android-specific mobile platform. 
Table of Contents

Why This Matters?
Facebook Smartphone Metrics (Quarter over Quarter Stats)
Facebook - Yearly Metrics (Daily Engagement, % Penetration, Daily Minutes of Use, Data Use)
Cambridge Analytica Event Results in Use Spike (Stats on Daily Engagement; Minutes of Use)
Before and After CA Incident Consumer Use Metrics


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