App UseApp Use

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Author: Barry Gilbert
Publication Date: Nov 25 2020
Pages: 2
Report Type: Insight, Word
App Use

AppOptix Insight -- Smartphone Use -- Alignment with Demographics

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Report Summary:

This AppOptix Insight explores the relationship between overall smartphone use with a core set of consumer demographics.  The research is based off of AppOptix panel data for 2020 and examines five key demographics, including Age, Gender, Marital Status, Ethnicity, and Education and ties these characteristics to overall minutes of use on smartphones.  As reported, while demographics alone don't fully explain overall behavior, they are a good starting point for gaining insight to how key demographics influence use across a broad spectrum of users.  

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