App UseApp Use

App Use

AppOptix App Quarterly Brief - Q4 2019



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Report Summary:

The AppOptix Quarterly App Brief summarizes the use of mobile applications on
smartphones and examines key apps that are driving data consumption. Key app categories, including gaming, social media, and entertainment - all key drivers of data use - are explored in this summary report in addition to other app categories. From an expanded
grouping of 17 app categories tracked by AppOptix 8 showed increases in use QoQ,
highlighting both the cyclical nature of apps and continuing our broader observation that
overall smartphone use in terms of total engagement is experiencing some levelling-off after several years of double digit growth.

Table of Contents

List of Figures

  1. Average Monthly Time Spent (Minutes by App Categories)
  2. Top 25 Apps by Time Spent/Month (Minutes)
  3. Top 25 Apps by Data Use/Month (MB)
  4. Top 25 Apps by Number of Sessions/Month
  5. Top 25 Publishers by Time Spent/Month (Minutes)
  6. Top 25 Apps Used in the Home by Time Spent/Month (Minutes)
  7. Top 10 Apps Used after in the Evening by Time Spent/Month (Minutes)
  8. Top 5 App in Key Categories based on Time Spent/Month (Minutes)
  9. Top 5 App in Key Categories based on Data Use/Month (MB)

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