App UseApp Use

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Author: Nitesh Patel
Publication Date: Apr 20 2020
Pages: 10
 Report Type: Report, PowerPoint

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App Use

AppOptix App Quarterly Brief - Q1 2020



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Report Summary:

The AppOptix Quarterly App Brief summarizes the use of mobile applications on
smartphones and examines key apps that are driving data consumption. App categories,
including gaming, social media, and entertainment - all drivers of data use - are explored in
this summary report in addition to other app categories. From 16 app categories tracked by
AppOptix 11 showed increases in use QoQ, providing early signals of how the COVID-19
pandemic and associated travel restrictions across the US is impacting smartphone use
across app categories.
Table of Contents

  1. Average Monthly Time Spent (Minutes by App Categories)
  2. Top 25 Apps by Time Spent/Month (Minutes)
  3. Top 25 Apps by Data Use/Month (MB)
  4. Top 25 Apps by Number of Sessions/Month
  5. Top 25 Publishers by Time Spent/Month (Minutes)
  6. Top 25 Apps Used in the Home by Time Spent/Month (Minutes)
  7. Top 10 Apps Used after in the Evening by Time Spent/Month (Minutes)
  8. Top 5 App in Key Categories based on Time Spent/Month (Minutes)
  9. Top 5 App in Key Categories based on Data Use/Month (MB)

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