App UseApp Use

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Author: Barry Gilbert
Publication Date: May 21 2019
Pages: 8
Report Type: Insight, Word
App Use

AppOptix App Quarterly Brief - Q1 2019

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Report Summary:

The AppOptix Quarterly App Brief summarizes the use of mobile applications on smartphones and examines key apps that are driving data consumption.  Key app categories, including gaming, social media, and entertainment -- all key drivers of data use -- are explored in this summary report in addition to other app categories.  From an expanded grouping of 18 app categories tracked by AppOptix only 4 showed increases in use QoQ, highlighting both the cyclical nature of apps and the broader observation that overall smartphone use in terms of total engagement is experiencing some leveling off after several years of double digit growth.

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