Author: Bonny Joy


Publication Date: Jan 05 2015


Pages: 24


Report Type: Presentation, PowerPoint



 App Use

Application Engagement Rankings by Category




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Report Summary:

AppOptix is Strategy Analytics' Consumer Telemetry Platform which observes mobile behavior on smartphones and tablets using opt-in panels and a resident telemetry application. The AppOptix use case series are designed and developed by Strategy Analytics' Analysts by combining telemetry research with supply side research expertise. This use case analysis the daily, weekly, and monthly engagement rates of the top 10 apps by installed base across 10 major application categories, including Books & Reference, Browsing, Communication, Entertainment, Games, Lifestyle, News, Weather & Sports, Productivity ,Social and Travel & Local. AppOptix is Strategy Analytics' Consumer Telemetry Platform which observes mobile behavior on smartphones and tablets using opt-in panels and a resident telemetry application. The AppOptix use case series are designed and developed by Strategy Analytics' Analysts by combining telemetry research with supply side research expertise. This use case analysis the daily, weekly, and monthly engagement rates of the top 10 apps by installed base across 10 major application categories, including Books & Reference, Browsing, Communication, Entertainment, Games, Lifestyle, News, Weather & Sports, Productivity ,Social and Travel & Local.


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