App UseApp Use

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Author: Barry Gilbert
Publication Date: Feb 04 2019
Pages: 8
Report Type: Report, PowerPoint
App Use

App Quarterly Brief - Q4 2018

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Report Summary:

AppOptix observed dramatic swings in the use of mobile apps when looking at year over year (YoY) figures.  Key changes have taken place at the category level where tools, native voice calls, and social media, are down significantly when comparing Q4 2017 with Q4 2018.  In fact, 13 categories experienced some down trends in overall monthly time spent, while three categories, including Entertainment, Books & Reference, and Transportation experienced increases overall.

This Quarterly App Brief summarizes the data for Q4 2018 and provides comparisons with both prior quarter and prior year data.  The brief examines both macro level app categories as well the specific apps consuming the most minutes of use and data.

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