App UseApp Use

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Author: Nitesh Patel
Publication Date: Oct 25 2021
Pages: 8
Report Type: Report, PowerPoint
App Use

App Optix App Quarterly Brief - Q3 2021



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Report Summary:

Over a year on from the beginning of the pandemic overall smartphone app use remains elevated. Average app use in Q3 2021 declined 5.9% YoY but grew 0.2% QoQ. However, average mobile game use fell 32.1% YoY and 8.2% QoQ. Average use for social (-6.9%), entertainment (-0.8%), browsing (-10.9%) and communications (-9.7%) apps all declined YoY.

The AppOptix Quarterly App Brief summarizes the use of smartphone applications and
examines key apps that are driving data consumption. App categories, including gaming,
social media, and entertainment are explored in this summary report in addition to other
app categories.

Table of Contents

  1. Average Monthly Time Spent (Minutes by App Categories)
  2. Top 25 Apps by Time Spent/Month (Minutes)
  3. Top 25 Apps by Data Use/Month (MB)
  4. Top 25 Apps by Number of Sessions/Month
  5. Top 25 Publishers by Time Spent/Month (Minutes)
  6. Top 25 Apps Used in the Home by Time Spent/Month (Minutes)
  7. Top 10 Apps Used after in the Evening by Time Spent/Month (Minutes)
  8. Top 5 App in Key Categories based on Time Spent/Month (Minutes)
  9. Top 5 App in Key Categories based on Data Use/Month (MB)

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