App UseApp Use

App Use

App Optix App Quarterly Brief - Q2 2021



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Report Summary:

Average app use in Q2 2021 declined 5.5% YoY and 0.6% QoQ. Average mobile game use
fell 28.3% YoY and 2.5% QoQ. Average use for social (-8.1%), entertainment (-3.1%) and
communications (-7.7%) all declined QoQ.

The AppOptix Quarterly App Brief summarizes the use of smartphone applications and
examines key apps that are driving data consumption. App categories, including gaming,
social media, and entertainment are explored in this summary report in addition to other
app categories.

Table of Contents

  1. Average Monthly Time Spent (Minutes by App Categories)
  2. Top 25 Apps by Time Spent/Month (Minutes)
  3. Top 25 Apps by Data Use/Month (MB)
  4. Top 25 Apps by Number of Sessions/Month
  5. Top 25 Publishers by Time Spent/Month (Minutes)
  6. Top 25 Apps Used in the Home by Time Spent/Month (Minutes)
  7. Top 10 Apps Used after in the Evening by Time Spent/Month (Minutes)
  8. Top 5 App in Key Categories based on Time Spent/Month (Minutes)
  9. Top 5 App in Key Categories based on Data Use/Month (MB)

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