App UseApp Use

App Use

App Optix App Quarterly Brief - Q1 2021



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Report Summary:

During Q1 2021 average app use rose 7.5% YoY and 1.5% QoQ. Average mobile game use fell 21.4% YoY and 9.1% QoQ. Average use for social (+5.1%), entertainment (+8.1%) and communications (+7%) all increased QoQ.

The AppOptix Quarterly App Brief summarizes the use of smartphone applications and
examines key apps that are driving data consumption. App categories, including gaming,
social media, and entertainment are explored in this summary report in addition to other
app categories.

Table of Contents

List of Figures

  • Average Monthly Time Spent (Minutes by App Categories)
  • Top 25 Apps by Time Spent/Month (Minutes)
  • Top 25 Apps by Data Use/Month (MB)
  • Top 25 Apps by Number of Sessions/Month
  • Top 25 Publishers by Time Spent/Month (Minutes)
  • Top 25 Apps Used in the Home by Time Spent/Month (Minutes)
  • Top 10 Apps Used after in the Evening by Time Spent/Month (Minutes)
  • Top 5 App in Key Categories based on Time Spent/Month (Minutes)
  • Top 5 App in Key Categories based on Data Use/Month (MB)
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