App UseApp Use

App Use

Anywhere TV: Telemetry Benchmarks on TV (Service Provider) Apps vs. Over-the-Top (OTT) Apps

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Report Summary:

AppOptix is Strategy Analytics' Consumer Telemetry Platform which observes mobile behavior on smartphones and tablets using opt-in panels and a resident telemetry application. The AppOptix use case series are designed and developed by Strategy Analytics' Analysts by combining telemetry research with supply side research expertise. This use case highlights the key differences in content consumption patterns on Smartphones and Tablets, as well as major US Television service and OTT providers, including Comcast, DirecTV, Dish TV, Time Warner Cable, AT&T, Verizon , Charter Communications, Cox Communications, Netflix, HBO GO, and Hulu.

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