Author: Prabhat Agarwal


Publication Date: Jul 25 2019


Pages: 2


Report Type: Report, Word



 App Use

Amazon Shopping Research Note: Prime Day 2019 Increased Minutes by 113%




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Report Summary:

The lead up to Amazon’s Prime Day – now a 2-day affair taking place on July 15th and 16th – was well-advertised with expectations running high for significant consumer interest.  But did the results follow suit? Were consumers engaged and active, particularly on their mobile phones? This AppOptix Research Note provides metrics on Amazon's Android-based mobile shopping app comparing Prime Day against prior days use levels, including engagement percent, session counts and minutes of use. 

Table of Contents

Why this matters?
Amazon Shopping Mobile Metrics
Future Research Considerations

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