App UseApp Use

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Author: Barry Gilbert
Publication Date: Dec 22 2017
Pages: 3
Report Type: Report, Word

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App Use

Amazon Echo vs. Google Home: A Demographics Analysis




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Report Summary:

Amazon’s Echo and Google Home have been battling it out for home automation supremacy, but little has been published on the differences in buyer profiles/demographics. This report documents the differences between each product’s app users, including gender, marital status, age range, household income, ethnicity, and education. 


Table of Contents

Why This Matters?
Implications
User Demographics Data
  - Gender
  - Marital Status
  - Age range
  - Household Income
  - Ethnicity
  - Education level
Questions for Consideration

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