App UseApp Use

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Author: Barry Gilbert
Publication Date: Jul 31 2017
Pages: 3
Report Type: Report, PowerPoint
App Use

50.4% of Consumers Use Their Device for Business Purposes Offering Tremendous Business Opportunity for B2B Players

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Report Summary:

Using your smartphone to do business isn’t exactly a new practice, but it has undergone improvements recently, thanks in part to the continued development and utility of business apps for smartphones, enabling improved productivity when on the go.

At AppOptix, we observed our users taking advantage of file sharing, remote access, and other work related apps when they aren’t at the office. To get a better idea of how widespread this type of activity was, we recently surveyed our consumer panel asking members about using their primary mobile device for business purposes.  The results of which are promising for B2B players seeking to explore opportunities within the B2C market.

Table of Contents

Survey results, based on AppOptix data
Time spent on business-related activities from personal mobile device
Percent of employers paying for network operator charges
Final thoughts and key questions

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