Using your smartphone to do business isn’t exactly a new practice, but it has undergone improvements recently, thanks in part to the continued development and utility of business apps for smartphones, enabling improved productivity when on the go.
At AppOptix, we observed our users taking advantage of file sharing, remote access, and other work related apps when they aren’t at the office. To get a better idea of how widespread this type of activity was, we recently surveyed our consumer panel asking members about using their primary mobile device for business purposes. The results of which are promising for B2B players seeking to explore opportunities within the B2C market.