App UseApp Use

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Author: Barry Gilbert
Publication Date: Mar 14 2019
Pages: 7
 Report Type: Report, Word

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App Use

The Millennial Report: An AppOptix Special Report on the Use Of Mobile Among a Key Consumer Segment



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Report Summary:

Millennials are often targeted for marketing because of their estimated $200 Billion annual spending power, which represents the highest spending of any generational group.  With this immense purchasing dollar power, companies are obviously keen on understanding how and where Millennials spend their time, particularly their mobile time, which surpassed 5 hours of mobile usage per day in 2018.  This special report sheds light and details on what Millennials do with their time when they’re on their smartphones – that is, their favorite apps, their preferred smartphone brands, and their use of data plans.

Table of Contents

How Much Time do Millennials Spend on their Phones?
Data Use by Millennials
Date Use on Unlimited Plans by Millennials
Most Frequently Used Apps
Millennial's Favorite Phone Brands

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