Real-Time Mobile Insights

Strategy Analytics developed a passive data application to observe consumers engaging with their smartphones in real-time. Three components, the application itself, which resides on a smartphone, an opt-in consumer panel, and a back-end big data analytics environment, form the working foundation of the AppOptix Mobile Intelligence Platform. This platform provides a best-in-class architecture to observe the complex and evolving mobile behaviors that historically were measured via self-reported survey responses which were highly inaccurate and at best offered a static view of the behavior.

Today’s rapidly changing mobile engagement demands a robust approach to observe mobile behavior in order to provide the requisite product and market feedback that underlies innovative products and services. The AppOptix environment provides clients with a robust, flexible, and easy to use set of tools to probe the data and gain invaluable insight on the mobile marketplace.

How Can AppOptix Help?

AppOptix is designed to support the myriad issues that surface when developing product roadmaps, planning network capacities, and designing features and functionality into applications. In short, AppOptix addresses critical issues, such as:

• What applications are the most heavily used on smartphones?
• Where are these activities taking place -- at home, at work, while traveling, etc.?
• How frequently are they performed and how long do they last?
• Are there preferred times of days for different consumer segments?
• Can we define different consumer types based on their behavior, demographics, mobile plan use, selected smartphone, choice of mobile operator, etc.?,
• Does smartphone use vary by device type and capability of smartphone, i.e. flagship, large screen, more powerful processors, larger battery, better camera, etc?
• How does smartphone behavior change over time and what key insights can be brought to light with respect to product design, performance, features, and functionality?

The AppOptix Difference

What makes AppOptix unique is that it was designed from the ground up by a team of industry analysts, consultants, and developers with a core competency in the mobile market -- who track the markets daily and who are passionate about understanding the dynamics of consumer interactions with their mobile devices.

AppOptix complements an extensive set of supply-side and demand-side research and user experience analysis with observational analytics – all compiled from a single source – Strategy Analytics – a trusted name for critical insights on the mobile ecosystem.

SA’s ability to discern consumer trends, habits, and explain idiosyncratic behaviors via this comprehensive suite of unique capabilities makes AppOptix a cornerstone for designing, developing and executing a mobile strategy.

So, whether you’re a device OEM, mobile operator, app developer, or marketing agency, AppOptix provides the fundamental tools for critical decision-making – all supported by a world-class analyst team.

How is AppOptix Delivered?

A core development consideration of the AppOptix Mobile Intelligence Platform was that it be designed for client delivery via an on-line, easy-to-use, set of dashboards built on a world-class business intelligence platform. With a massive and growing amount of data transmitted to AppOptix databases on a 24x7 basis, the need to have a system that quickly processes, cleans, and distills the data became essential, eliminating the “drinking from the fire hose” phenomenon that often occurs with Big Data applications.

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