Application Insights

WWDC 2015: Apple is the Channel

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Report Summary:

On Monday June 8, Apple commenced its Worldwide Developer Conference (WWDC) with the introduction of iOS 9, Yosemite’s successor for the Mac - El Capitan and watchOS 2.0. Throughout the presentation there was a consistent message and theme – Apple will be the conduit to content on iOS. In taking this approach Apple consolidates its position of strength in discovery creating outsized influence for itself with its partners. This report will highlight the key announcements and what they mean for succeeding in the apps economy.

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