Author: David Macqueen

Publication Date: Mar 28 2011

Pages: 13

Report Type: Report, Word

 Application Insights

When Publishers Attack Apple Defends

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Report Summary:

Publishers and service providers can fret all they want about Apple’s new subscription plan which requires services to provide in-app billing, while limiting external billing, and paying Apple 30%. But despite the public bluster and vitriol of service providers and app developers ignoring iOS may lose much more than the 30% Apple plans to charge.

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