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Top 10 Wireless Media & Apps Predictions for 2014
Consumer adoption of mobile media services surged in 2013. Despite the threat from OTT players, mobile operators were the main beneficiaries of increased mobile media use, with revenue from handset-based mobile data plans accounting for over $100 B, or just below 60%, of total mobile media spend. 2013 saw OTT messaging companies, such as WhatsApp, LINE and Kakao gain popularity, major ecosystem providers Apple and Google entered the music streaming arena, the hyped BitCoin went mobile, and Facebook aimed to further bolster its position in mobile, despite the failure of Facebook Home. Strategy Analytics expects another strong year for mobile media in 2014 and this report provides the top 10 predictions from the media and apps team.