Application Insights

The Apple Watch: A Fundamental Change in the App Market

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Report Summary:

On Friday April 10, Apple Watch pre-orders commenced and within minutes it sold out. While not the first wearable on the market – Apple has again captured the imagination of consumers and created a new industry with actual users. The immediate success of the Apple Watch is a clear and firm indication that developers of all types must take heed of the new device and consider supporting Apple’s newest venture. The impact and need for support will certainly be disproportionate across various vertical markets. Categories such as Health & Fitness, Travel and Shopping are all likely to experience significant changes while other areas are left unscathed by the Apple Watch. In order to fully understand the broad impact as well as the impact on various vertical markets Application Strategies has created a scorecard evaluating the expected impact of the Apple Watch on various markets as well as its impact on the overall market.

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