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Author: David Macqueen


Publication Date: Mar 02 2012


Pages: 5


Report Type: Insight, Word



 Application Insights

Mobile World Congress 2012 New threats emerge as Apps competition gets fierce




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Report Summary:

At Mobile World Congress apps became a tactical and strategic weapon in the war for consumers. Already, consumers clamour for applications and use the quantity and quality of applications when judging which ecosystems to engage with. At Mobile World Congress ecosystems such as Android, handset manufacturers such as Nokia and Samsung, and developers looked to leverage this behavior to woo users, drive revenue, and win a role in the apps ecosystem.


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