Author: David Macqueen


Publication Date: Apr 29 2016


Pages: 10


Report Type: Data Table, Excel



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 Application Insights

Mobile Apps Forecast Total Market 2008-2021 April 2016 Update




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Report Summary:

2015 was another year of strong growth in the apps ecosystem. The market reached $52 Billion, and Strategy Analytics projects that by 2021 this will increase to $82 Billion. Paid downloads will only account for 6% of revenues by 2021, with "freemium" models (in-app purchases, subscriptions and advertising) accounting for the overwhelming majority of revenues.

Table of Contents

Definitions
Methodology
Total Revenue by Store
Total Premium Revenue by Store
Total Revenue by Business Model
Revenue % by Business Model
Download Revenue
Advertising Revenue
Virtual Goods Revenue
Subscription Revenue

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