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Author: David Macqueen


Publication Date: Jul 12 2012


Pages: 34


Report Type: Presentation, PowerPoint



 Application Insights

Media Companies - Are apps your friend or foe




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Report Summary:

As the app market grows the inevitable question must be asked. Are apps a friend or foe? For media companies it would seem that on the surface apps are a friend. Apps enable a direct to consumer relationship, provide pervasive interactions and more. But apps also level the competitive playing field and could cause friction with distributors. This presentation evaluates if apps are truly friend or foe for media companies.


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