Application Insights

Lifesum, The Next Major Health & Fitness Acquisition?

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Report Summary:

Digital health & fitness acquisitions are off to a slow start this year compared to 2015. Last year, Under Armour, Adidas, and Fossil Group spent over $1 billion in digital health & fitness acquisitions. So far this year the lone notable acquisition was made by Asics. This insight focuses on Lifesum and why it will be among the next brands to be acquired.

Table of Contents

Market Background
   Exhibit 1: 2015 Health & Fitness Acquisition Timeline
   Exhibit 2: User Network at Acquisition; Price per User
   Exhibit 3: AppTRAX: Lifesum’s 2016 Weekly Top Grossing H&F Rank – US Market 
   Exhibit 4: AppTRAX: International Popularity – Lifesum’s Top Grossing H&F Appearances – YTD 2016
   Exhibit 5: AppTRAX: Lifesum’s Avg. Rank on Android Wear’s Top Grossing List – YTD 2016

Conclusions & Recommendations
   Potential Suitors
   Final Thought

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