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In-App Virtual Goods Forecast 2008 - 2017
The virtual goods market is exploding. In fact, consumers will spend nearly 3,000% more on virtual goods - $8 billion in 2017 – than they did in 2011. The enormous growth in spending is fuelled by interested developers, engaged consumers, and ease of buying. The growth in virtual goods will have broad ranging impacts from potentially weakening app stores hold on distribution, providing a revenue opportunity for carriers to creating a revenue stream for branding apps.