Author: Josh Martin


Publication Date: Oct 05 2015


Pages: 6


Report Type: Metrics, Excel



 Application Insights

Category Share Tracker: iPhone versus iPad versus Google Play - 3Q15




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Report Summary:

Did you know:

Free education apps are 5000% (no, that's not a typo) more popular on iPhone than on Google Play?

Google Play outperforms iPhone and iPad for Social Networking app popularity?

Productivity apps are 150% more popular on iPad than on iPhone in the UK?


The iPhone and the iPad. Two sides of the same coin or completely different consumption devices? How about Google Play and Android devices?

This tracker compares the most popular categories on iPhone, iPad and Google Play in Q3 to provide insight into how consumers see each device - based on the most popular apps throughout the quarter. The information is useful for companies creating new business models for their apps, publishers seeking an audience and those evaluating the revenue opportunity for apps.



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