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Author: David Macqueen

Publication Date: Jul 23 2012

Pages: 9

Report Type: Insight, Word

 Application Insights

HTML5 What is it good for

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Report Summary:

The recent reports, HTML5: No Threat to Native App Dominance and Do Developer Really Love HTML5? concluded that the market for pure HTML5 apps was limited. However, HTML5 will have a disproportionate impact on certain app categories. For publishers, news organizations, and several others HTML5 could in fact have a big impact on how apps are distributed and revenue is generated. This report seeks to determine which categories of apps are most likely to be impacted and how circumventing the existing app store infrastructure will change the dynamics of the apps ecosystem.

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