Author: David Macqueen

Publication Date: Jan 11 2013

Pages: 6

Report Type: Insight, Word

 Application Insights

CES 2013 Apps Drive Billions in Revenue Trillions in Value

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Report Summary:

During an otherwise underwhelming CES which featured more vapour than a sauna, one trend was undeniably clear – apps are going to drive revenue beyond the download. A wide ranging array of companies from toy manufacturers such as Fisher Price and Lego to networking powerhouses such as Linksys to auto manufacturers such as Ford demonstrated that apps are core to their brands, products and differentiation moving forward. And this transition will fundamentally alter the app market.

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