Author: David Macqueen

Publication Date: Jun 28 2011

Pages: 6

Report Type: Insight, Word

 Application Insights

AppTRAX Internet Heavyweights Dominate Social Networking Apps

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Report Summary:

The mobile app space has given rise to companies like Rovio Mobile (Angry Birds), Halfbrick Studios (Fruit Ninja), and a host of other unknowns which can now effectively compete with major game players such as Electronic Arts and PopCap Games. Thus it would be reasonable to expect that a host of emergent services would appear in the social networking space – an area traditionally ripe with new competition. However, AppTRAX data presents a far different story – a story of established players putting a stranglehold on the market and dominating to the detriment of all but a few new companies. The data contained in this report was collected from January 1, 2011 until June 6, 2011. For information on the methodology of the data collection process please refer to the AppTRAX: Methodology Insight.

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